Interiors, Art- Direction & Branding


“We are really happy with the results. The concern for us as first time operators in this market place, was to ensure our signage and interiors reflected us as a standalone boutique and brand. The brand, copywriting and placement of all work delivered to us, has really helped us carve a niche in the industry as we continue to grow with the efforts of Yu digital and team.”- Deepak Mohan, Director, Payals

Interiors & Online Brand Strategy

The Payals showroom was opened in 2013 on Birmingham’s Soho Road. We began work from day one and it’s now the most prestigious ‘go- to’ boutique in its sector. As an ambitious start-up, we paired our vision and began working to identify how we could be different from other high street retail competitors. This is not necessarily the same for every business such as a coffee shop or pop-up barber.

In retrospect, it’s about creating a standalone,  timeless brand position. We explored elements of the business and sub branded a stitching category by identifying key up sells and patterns of repeat custom. The group have just expanded into a larger premises and set-up a purpose built factory in Delhi.


1 Victoria Square
Birmingham B2 1AL
United Kingdom
Go to map


Yu Digital solve modern business challenges. We develop strategy and brand design for the digital landscape. We’re keen to work with great clients and mutually grow. We'd love to talk. Yu Digital © 2017