Alex Mae

Studio Photography Franchise

BRANDING A PHOTOGRAPHIC STUDIO

“We respond to changes we see with our clients’ platforms. It’s not a one off purchase and we’re looking for lifetime customers to grow with. Having worked across many sectors, the Google Algorithms are to be respected and twined with brand power really does have a compounding effect.” – Phil Choi, Director Yu Digital.

Building a High Street Brand

Alex Mae was conceived to bridge a gap in the photography market. Leading to the decline of photography since the advent of smartphones; Alex Mae was created as niche, high-end photography studio. Positioned as a creative collective of photographers, working amongst the high street. Started as a humble, high end yet ambitious studio, servicing open public and professional clients.

Our brief was to create a brand, that was accessible to a wide audience that would not segregate their target market. We brainstormed and agreed on ‘Alex Mae’. The typeface was created specifically to be bold, clean and memorable.

Google Organic Growth & Online Sales Generation

Since launch, the group have gained appreciation from International pop idol Rihanna, worked amongst Vogue, Topshop, 007 Skyfall Heineken, Atlantic records amongst others. The management teams plans have always been poised for national expansion to create a franchise model.

The group continue to grow and their success is well received, through the delivery of their website, their digital development has drawn a surge of direct bookings, reached high rankings on search and provided exceptional conversions. We developed and redesigned the homepage to react to Google Analytics; which resulted in 180+ direct enquiries online with an average of 12,000 visitors per month.

Google Organic Growth & Online Sales Generation

Since launch the group have gained appreciation from International pop idol Rihanna, worked amongst Vogue, Topshop, 007 Skyfall Heineken, Atlantic records amongst others. The management teams plans have always been poised for national expansion to create a franchise model. The group continue to grow and their success is well received, through delivery of their website, their digital development has drawn a surge of direct bookings, reached high rankings on search and provided exceptional conversions.

STUDIO

1 Victoria Square
Birmingham B2 1AL
United Kingdom
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CONTACT

Yu Digital solve modern business challenges. We develop strategy and brand design for the digital landscape. We’re keen to work with great clients and mutually grow. We'd love to talk. Yu Digital © 2017