Food & Retail Packaging

A true artist defining the times and visual language stroke by stroke, pencil to paper, craftsmen of all mediums. He had subjected the industry to unparalleled levels of the visual language and how we receive communication. My understanding of flow on paper, form and colour theory greatly derived from Paul Rand’s work. My understanding of flow on paper, form and colour theory greatly derived from Paul Rand’s work.

 “Copy, art, and typography should be seen as a living entity; each element integrally related, in harmony with the whole, and essential to the execution of an idea. “- Paul Rand.

paul-Rand pink tin designed with flamboyant pink illustration of cigar

Yu Digital is a creative partner based in Birmingham + London. Our design studio creates brands for online, retail food packaging and we endeavour to produce a modern design that is true to form. We work alongside a Fortune 100 brand designer, whose work featured for the worlds most recognisable brands such as Carlsberg Export, Whittards Team, Quality Streets, AEG, Smirnoff, Gaymers, Robinsons and others.

Collection of Paul Rand’s Logo Designs | Best Practice for Logo Design